Brian Pugh is a highly accomplished executive with over 25 years of expertise in media measurement, analytics, innovation, and technology transformation.
As Chief Product Officer at Comscore, Brian is dedicated to driving innovation and delivering value to customers by integrating Comscore’s data solutions across the entire media lifecycle, from planning to performance measurement. His deep experience as EVP of Analytics has been pivotal in developing advanced methods that blend traditional panel data with digital census information—ushering in Comscore’s cutting-edge media measurement capabilities. Additionally, Brian's tenure as Comscore’s Chief Information Officer enables him to strategically align data and technology with the company’s product vision, ensuring that new solutions are not only innovative but also future-proofed for cross-platform environments.
Brian holds dual Bachelor of Science degrees in Finance and Management Information Systems from George Mason University. He resides in Virginia with his wife, their three children, and three rescue dogs. When he's not shaping the future of media measurement, Brian enjoys spending time outdoors running, hiking, or playing tennis.