2022 State of Streaming
Carol Hinnant is a seasoned media industry professional with 30 years of expertise. Ms. Hinnant draws upon a wealth of knowledge in the fields of strategic business development, sales and planning within the media and entertainment sectors in her role at Comscore.
As Chief Revenue Officer, Ms. Hinnant guides Comscore’s revenue-generating operations across the global digital, television, and cross-platform business. Prior to that, Ms. Hinnant served as the company’s Executive Vice President, National Television Sales, managing the sales and account management team and working face-to-face with Comscore’s network clients developing new, innovative approaches to industry challenges using Comscore’s granular television and digital measurement insights and driving cross-platform solutions.
Ms. Hinnant also served as Senior Vice President, National Television Sales at Rentrak since 2006 and spent 16 years growing multi-platform distribution channels for cable network giants and emerging niche networks. She entered the media industry via HBO’s legal department and credits the vast experiences she gained through her industry employment as the basis for her success at Comscore.
Ms. Hinnant was named a Woman to Watch in the cable industry by Multichannel News and Women In Cable Television (WICT) and was named a Rainmaker by CTAM in 2008.
When Ms. Hinnant is not on the road reaching out to network clients and prospects, she enjoys spending time with her family, golfing, cooking and traveling.