The State of Social Media
Chris Wilson has built a reputation in the research industry as a visionary by working daily to create the television measurement products of the future.
In his role as Chief Commercial Officer at Comscore, he says his mission is to further the development of new products and services to measure TV across every platform and to better integrate our digital, TV and cross-platform sales efforts through consistent best practices across Comscore's commercial teams. In this role, Chris oversees the Commercial, Sales Operations and Marketing teams, along with the International Business.
Throughout his career, Mr. Wilson has played a critical role in the growth and evolution of TV measurement. Prior to his role at Comscore, he served as Executive Vice President, National Television Products at both Comscore and Rentrak; Senior Vice President, Sales at Scarborough Research Company; President at Experian Research Services; President & COO of Simmons Market Research Bureau; and CEO & President of LogicLab, a division of Merkle LLC.
When he’s not working to build and maintain key strategic relationships with national advertisers, agencies and TV networks, Mr. Wilson enjoys playing golf and scuba diving. He lives in New Jersey with his wife, three kids, a dog and a horse.