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We are building the next generation of audience and advertising solutions.
We are constantly expanding our footprint – across platforms and around the world.
We are customer-centric and focused on helping our clients succeed in the "new normal".
As we enter the next generation of media, where agencies and advertisers are taking an audience-centric approach to planning and buying across myriad platforms and requiring impressions to evaluate their success, it is time we redefine "currency."
How we are redefining currency
Consumers today are in the driver’s seat when it comes to what, when and where they view media – whether it be at the box office, on OTT, on a digital device, or on linear TV. In this new era, broadly buying and selling media simply based on age and gender will no longer cut it. We’ve reached a critical juncture where we need to target audiences based on who they are, what they like and what they do – with addressability and at scale.
How we enable audience-based buying and planning
Life today is dramatically different than it was just 12 months ago. Amid all this change, consistency in measurement across the video consumption footprint – from linear to digital to OTT – is critical. As we head into 2021, impressions-based measurement will be the key to maximizing the value of inventory for all media across all platforms.
How we support the move to impressions
Video consumption today is fragmented across a multitude of platforms, screens and formats, making it difficult to plan, place and measure marketing messages effectively. In this environment, marketers can maximize the impact of every ad dollar by determining if their campaigns reached valuable consumers across screens and drove real-world outcomes.
How we power outcomes-based measurement