Modern Media
We are innovating and expanding to stay at the leading edge of industry trends and to empower our clients to succeed in a complex, continuously shifting marketplace.

Big news! Comscore Announces New Strategic Investment. Read the Press Release.

We are taking a fresh approach to serving our clients, partners, and the industry, in which we will:



We are building the next generation of audience and advertising solutions.

Expanding the Comscore footprint


We are constantly expanding our footprint – across platforms and around the world.

Empowering clients


We are customer-centric and focused on helping our clients succeed in the "new normal".

We are evolving today’s media measurement currency by embracing modern imperatives

Media will never be the same, and neither will its currency.

As we enter the next generation of media, where agencies and advertisers are taking an audience-centric approach to planning and buying across myriad platforms and requiring impressions to evaluate their success, it is time we redefine "currency."

How we are redefining currency

  • Singular methodology means all 210 local markets roll up to the national level ​
  • Collecting return path data at a massive scale from all major MVPDs, 24/7/365
  • 70% of independent agencies already use us as currency

Learn More