- August 5, 2019
Balancing Contextual and Audience Targeting
Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers should consider and leverage both strategies for best results.
Comscore Audience Activation™ offers programmatic audience segments powered by massive data assets for digital, mobile, CTV and DOOH campaigns.