People Magazine

People
PEOPLE was looking for a solution that would help the magazine publisher optimize its strategy to increase social referrals to PEOPLE.com.

With Shareablee, PEOPLE used data from its performance on Facebook, Twitter and Instagram to inform its social media strategy, which led to increased engagement, impressions and a spike in online traffic.

The Problem

  • Lack of visibility into content strategy across social media platforms
  • Social media referral traffic hit a plateau

The Solution

Number 1

Cross-platform social analysis

Number 2

Insights into owned and competitive content strategy

Number 3

Access to top performing posts by brand and industry

The Results

225%

Growth in social referrals due to a 421% lift in social engagement year over year on Facebook, Twitter, Instagram

453%

Increase in unique engaged audience on Facebook due to access to category top posts and insights into content preferences of PEOPLE's target audience

147M

Impressions generated by most successful Facebook post