Social in QSR: Red Lobster

Red Lobster knew that customers who were part of the restaurant’s Fresh Catch Club loyalty program were engaging with the brand on social media.
But which segments were engaging? And which other competitive brands were they engaging with? In partnership with Shareablee, Red Lobster was not only able to uncover which competitive brands their loyal customers were engaging with, but were also able to gain an in-depth understanding of what their loyal customers cared about most.