Enter Generative AI Search
But which segments were engaging? And which other competitive brands were they engaging with? In partnership with Shareablee, Red Lobster was not only able to uncover which competitive brands their loyal customers were engaging with, but were also able to gain an in-depth understanding of what their loyal customers cared about most.
Matched restaurant’s CRM to Shareablee’s social media data to uncover segments engaging with Red Lobster and competitors
Used brand affinity analysis for insight into customer interests, including categories, brands and type of content
Custom competitive sets and benchmarking data
Unique engagers on Facebook, the highest volume among the brand's competitive set
Growth in actions per post on Facebook, Twitter & Instagram year over year
Share of voice in engagement among its competitive set, up from 19% prior year