Contextual targeting you can trust
As the desire for transparency in programmatic increases, Comscore helps clients achieve impactful, brand-safe ad delivery via robust, pre-bid contextual targets.
Comscore provides pre-bid contextual filters and targets for:
Comscore’s solution is powered by intelligent, proprietary assets.
Massive crawling technology connects you with brand-safe, relevant content – at scale
Proprietary AI provides a precise understanding of page content across ~350K topics
Insights from Comscore solutions allow you to reach key demographics without needing cookies
Comscore’s solution helps marketers, publishers and platforms improve contextual targeting.
- Achieve optimal brand safety coverage
- Deliver ads in contextually relevant settings
- Reach key demographics without cookies
- Mitigate issues with invalid traffic and viewability
- Charge premiums for targeted segments
- Surpass in-target demographic guarantees
- Protect client campaigns from brand safety issues
- Provide customizable brand safety solutions
- Deliver highly-relevant keyword targeting
- Offer cookie-less demographic targeting options
- Bolster exchanges with trusted segments
Comscore’s pre-bid contextual targets and filters are available in several leading ad tech platforms.
If you would like more information on these specific platforms, please contact us.