Due to the rapidly evolving digital landscape and ever-changing consumer behavior, Advertisers are asking Agencies to constantly adapt their marketing strategies and optimize the way they communicate and engage with target audiences worldwide.
- What are my target audiences doing online and how engaged are they?
- Did the ads that I bought deliver campaign reach and frequency goals?
- What was the true value of my digital advertising campaign – did it reach my intended audience in a brand safe environment, did it improve brand awareness, and did it drive intended behavior?
- How can I make the best media buy at the best rate possible?
- How can I quantify the performance of my online media relative to traditional media?
We can help. comScore has been helping Agencies for over a decade through:
Leverage the power of comScore’s panels to understand consumers’ digital behavior
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world
Products to consider
comScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. Top publishers and advertising agencies rely on Media Metrix for measuring audience composition and performance within key user segments.
AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
Combine the best of analytics and audience demographics to give you unparalleled data access and visibility into the characteristics of your entire audience.