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Due to the rapidly evolving digital landscape and ever-changing consumer behavior, Advertisers are asking Agencies to constantly adapt their marketing strategies and optimize the way they communicate and engage with target audiences worldwide.

Agencies need fast and accurate answers to difficult questions:

  • What are my target audiences doing online and how engaged are they?
  • Did the ads that I bought deliver campaign reach and frequency goals?
  • What was the true value of my digital advertising campaign – did it reach my intended audience in a brand safe environment, did it improve brand awareness, and did it drive intended behavior?
  • How can I make the best media buy at the best rate possible?
  • How can I quantify the performance of my online media relative to traditional media?

We can help. comScore has been helping Agencies for over a decade through:

Unparalleled Accuracy 
Leverage the power of comScore’s panels to understand consumers’ digital behavior

Consultative Approach
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Analytics Products
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

comScore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value...
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comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and...
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Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.
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Ready to learn more?

Contact us today to learn how comScore can help you.

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