CPG marketers are fighting for growth in an environment of increasing resource constraints. Digital is a powerful medium to interact with consumers in a cost-effective, highly scalable, and quick to market way.
- What is the effectiveness of my digital marketing (search, display, video, social) campaigns on retail stores sales?
- How did my digital campaign impact consumer awareness, attitudes, message recall, and intent-to-purchase?
- Is there any integrated way to capture all the digital data for my brand and use it to drive growth?
- How does my brand’s digital performance stack up relative to the competition?
- How can I optimize my brand creative prior to campaign execution?
We can help. comScore has been helping CPG marketers for over a decade through:
Offline Sales Measurement
Quantify online advertising’s impact on offline sales through the use of retailers’ loyalty card data
Leverage the power of comScore’s panels to understand consumers’ digital behavior
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world
Products to consider
AdEffx Offline Sales Lift™ provides a multi-dimensional view of the effectiveness of online marketing effectiveness for offline buying.
AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.