Due to the shifting energy utilization and digital consumer behavior, energy companies are constantly adapting their marketing and servicing strategies to optimize the way they engage with consumers worldwide.
- What is the effectiveness of my digital marketing (search, display, video, social) campaigns on customer acquisition and/or consumption?
- How did my digital campaign impact consumer awareness, attitudes, message recall, and intent-to-purchase?
- Is there any integrated way to capture all the digital data for my brand and use it to drive growth?
- How does my brand’s digital performance stack up relative to the competition especially in social and mobile?
- How does my brand benchmark vs. my competition and industry peer group?
We can help. comScore can help Energy companies through:
Leverage the power of comScore’s panels to understand consumers’ digital behavior
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world
Products to consider
Combine the best of analytics and audience demographics to give you unparalleled data access and visibility into the characteristics of your entire audience.
AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.