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Federal and state agencies are investing more heavily in their digital presence due to the rapidly evolving digital landscape and ever-changing citizen behavior. comScore has experience with Federal Government agencies including Defense, Health, Tax, and Commerce; we work with our Government customers to fully utilize the digital channel through best practices from the commercial sector and industry specific digital initiatives.

You need fast and accurate answers to difficult questions:

  • How is online consumer spending evolving?
  • Is there any integrated way to capture all the digital data for my agency?
  • What is the effectiveness of my digital marketing (search, display, video, social) campaigns?
  • How did my digital campaign impact citizen awareness, attitudes, and message recall?
  • How can I develop a digital presence (mobile, web, social) that is most effective in engaging my citizens?

We can help. comScore has been helping Government institutions for over a decade through:

Unparalleled Accuracy 
Leverage the power of comScore’s panels to understand students’ digital behavior

Consultative Approach 
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions 
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Analytics Products 
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

comScore Media Metrix® Multi-Platform provides the industry’s first comprehensive view of the consumption habits of your digital audience and your competitive set, along...
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comScore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value...
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comScore e-Commerce Measurement is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behaviors....
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Ready to learn more?

Contact us today to learn how comScore can help you.

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