Federal and state agencies are investing more heavily in their digital presence due to the rapidly evolving digital landscape and ever-changing citizen behavior.
You need fast and accurate answers to difficult questions:
- How is online consumer spending evolving?
- Is there any integrated way to capture all the digital data for my agency?
- What is the effectiveness of my digital marketing (search, display, video, social) campaigns?
- How did my digital campaign impact citizen awareness, attitudes, and message recall?
- How can I develop a digital presence (mobile, web, social) that is most effective in engaging my citizens?
We can help. comScore has been helping Government institutions for over a decade through:
Leverage the power of comScore’s panels to understand students’ digital behavior
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world
Products to consider
comScore e-Commerce Measurement is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behaviors....