Understand the online retail landscape, create superior digital marketing strategies and identify changes in consumers' behavior and attitudes as they move through the purchase funnel.
- How does my brand’s digital performance stack up relative to the competition especially as it relates to site behavior and overall buying patterns?
- How can I turn cart to cash and optimize my purchase funnel?
- What is the effectiveness of my digital marketing (search, display, video, social, mobile) campaigns on sales?
- How did my digital campaign impact consumer awareness, attitudes, message recall, and intent-to-purchase?
- Is there any integrated way to capture all the digital data for my brand and use it to drive growth?
We can help. comScore has been helping Retail companies for over a decade through:
Leverage the power of comScore’s panels to understand consumers’ digital behavior
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world
Products to consider
comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting.
comScore Action Lift™ captures the total effectiveness of a campaign - including the view-through activity - by measuring the impact on a marketer’s site and its competitors’...
AdEffx Brand Survey Lift™ (BSL™) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative.