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In a world where Technology companies are fighting for revenue and profit growth while facing formidable new competitors, digital serves as a powerful medium for interacting with consumers in a cost-effective, highly scalable, and speed to market way.

Technology companies are hungry for behavioral insight to drive higher quality, faster to market, product planning, design, development, and marketing decisions.

You need fast and accurate answers to difficult questions:

  • How does my brand’s digital performance stack up relative to the competition?
  • Is there any integrated way to capture all the digital data for my brand and use it to drive growth?
  • What is the effectiveness of my digital marketing (search, display, video, social, mobile) campaigns on sales?
  • What is my application adoption across platforms (pc, phone, tablet) and consumer types?
  • How is my product performing when compared to the competition?

We can help.  comScore has been helping Technology companies for over a decade through:

Unparalleled Accuracy 
Leverage the power of comScore’s panels to understand consumers’ digital behavior

Consultative Approach 
Partner with our analysts who have a pragmatic understanding of digital marketing and extensive industry expertise

Customizable Solutions 
Studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies

Worldwide Coverage 
Monitor worldwide technology adoption rates and assess potential growth opportunities in new markets and emerging technologies

Analytics Products 
Software and cloud (software as a service, also known as SaaS) offerings built to scale and perform in a digital world

Products to consider

comScore Media Metrix® Multi-Platform provides the industry’s first comprehensive view of the consumption habits of your digital audience and your competitive set, along with demographics and cross-visitation information, across desktop computers, smartphones and tablets.
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comScore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value...
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comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and...
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Ready to learn more?

Contact us today to learn how comScore can help you.

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