Programmatic Playbook: Demographic Segments
Holiday Audience Segment
Make the Most of Fall Premiere Season
Balancing Contextual and Audience Targeting
Pioneering the Next Frontier in Programmatic
Selecting Segments Amid Programmatic Clutter
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Is TV dead? No… It's simply advanced
Oracle Data Cloud Names Comscore to Premier Data Provider Program
Comscore offers new audience targeting to solve for programmatic TV...
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
Taking Your TV Campaign the Extra OTT Mile
Ad Targeting in the Age of Privacy
What’s Old is New Again: The Renaissance of Contextual Targeting
Five Key Steps to Keep Your Brand Safe in a Complex...
How Retailers Can Close the Loop between Planning and...
How Granular Data Improves Cross-Platform Targeting