Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences. Read more
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Comscore Congressional District CTV Index
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Global State of Mobile
U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights
In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences...
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
Home Sweet Digital Home
There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your the...
7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet
Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014
Top 25 Mobile Apps Dominated By The Largest Digital Media Brands
iOS App Users Skew Younger than Android Counterparts