Audience Recommendations for Every Vertical
Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their... Read more
Navigating the Future of Publishing
March Madness Across Screens: 2024 Recap
Health Vertical Segment Guide
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
Comscore at Digiday Publishing Summit
It's All About the Audience
Making the Right Bets When It Comes to Programmatic
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
5 Surprising Audiences Watching the Big Game
The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain ce...
Strategies that Win: The New Year Sports Segment Guide
Political TV Ad Exposure Targeting
Un-Identifying the Future of Advertising
In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
Spooky Stats: Halloween Costume Shopping Trends
Monetization Opportunities for Publishers in the Face of Signal Loss
Navigating the Future of Ad Monetization with Proximic by Comscore
Programmatic Decoded: What is Contextual Targeting? How has it evolved and...