Audience Recommendations for Every Vertical
Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their... Read more
Navigating the Future of Publishing
March Madness Across Screens: 2024 Recap
Health Vertical Segment Guide
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
Comscore at Digiday Publishing Summit
It's All About the Audience
Political TV Ad Exposure Targeting
Transforming Consumer Validation Into Campaign Success
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based...
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...
Cookieless Audience Targeting Partnership Series
Is your targeting strategy future-proofed for a cookie-free world? Earlier this year Comscore announced the launch of Comscore Predictive Audiences - offering privacy-friendly targeting capabilities t...
What happens to ad targeting if user tracking goes away?
Introducing Comscore Predictive Audiences
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
Fearmongering in CTV Advertising