Audience Recommendations for Every Vertical
For the first time, we can consider wholistic approaches to maximizing reach across all screens & viewing experiences, ultimately driving better ROI and even a more optimal consumer... Read more
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
Comscore at Digiday Publishing Summit
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Comscore Congressional District CTV Index
Making the Right Bets When It Comes to Programmatic
Reaching Audiences on Connected TV
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
Next iPhone Release Has Potential for a Huge Upgrade Cycle
As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly...
Understanding Subscriber Behaviors for Mobile Operators
2013 Mobile Future in Focus
The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...
In a recent blog post, we shared Comscore data showing how the iPhone 5 reached the same level of online sales in its first 3 days of availability that the iPhone 4S did in its first month. Apple’s ow...
5 in 10 Top U.S. Mobile Devices Are Brew Feature Phones
Top Smartphone OEMs in the U.S.