Ad Week 2016: Is precision targeting delivering on its promise?
Ad Week 2016: What’s needed to make data truly actionable?
Ad Week 2016: How do you evaluate quality delivery?
Ad Week 2016: What are the metrics that matter?
Variety Big Data Summit: Remarks by Gian Fulgoni
An Inside Look at Sophisticated Invalid Traffic with Comscore’s...
Activating Inventory: 3 Key Lessons for Publishers...
Comscore in Journal of Advertising Research on How Data Analytics,...
How Advanced Currencies are Moving the Industry Beyond Age/Gender...
The Data-Based Election Webinar: Shaping Campaigns with TV Audience...
Comscore Plan Metrix, Now with Mobile Data!
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher...
Targeting Casino-Goers
Comscore in Journal of Advertising Research on How Marketers Can Minimize...
Reach vs. Ratings: Bridging the Divide Between TV and...
Activating Inventory to Unlock Revenue: A Hearst Case Study
Home Sweet Digital Home