Top 10 Entertainment video entities in India in July 2019
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Although videos are popular across genres, they play a critical role when it comes to entertainment. Entertainment sites contain information related to TV, Movies, Music and Music Players. The top 10 entertainment video content entities for July 2019 are listed below.
YOUTUBE.COM, which is part of Multi-Category given that it hosts many other categories in addition to entertainment, reached 92% of the digital population with over 270 million unique viewers (UVs) in July 2019. With enhanced mobile video reporting for YouTube and its Partner channels in VMX Multi-Platform reports, advertisers can plan their campaigns more efficiently while content partners are able to monetise their inventory better.
In the Entertainment category, BroadbandTV took the top position in the top 10 video entities ranking in July 2019, with 149 million UVs, reaching 50% of the digital population. VEVO is in second position with over 96 million UVs and reaching 32.7% of the digital population. Taking the third place is Viacom 18, with 82.7 million UVs and reaching 28% of the digital population.
82.7 million reach of [M] Viacom 18 Media Pvt Ltd on VMX MP is essentially comprised of the app and web traffic from Voot, its entertainment focused OTT offering. Viacom 18 breaking into the top ranks in the entertainment category is a testimony to the growing popularity of Video on Demand in India.
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