2024 Year in Review: Setting the Stage for 2025 - India Edition
How Comscore and YouTube Unlock the Power of CTV
TATA IPL 2022 – India’s Super Bowl
Embracing chaos to help move us forward as people, companies and communitie...
It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “...
India’s Cryptocurrency Boom
Smart TVs: Streaming’s Ultimate Catalyst
Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...
With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audience...
The Best (and Worst) Times for Sports Brands to Post on Social Media
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?
March is Madness in the State of Illinois
NCAA Basketball Tournament Sparks Marketing Madness
Top Esports Teams on Social: Rankings Now Available on Comscore
Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile
Key Moments from the Paralympics on Social Media
How to rewrite your social playbook for monetization
Combating Misinformation Warfare: Responsible Action During the Current Con...
Winter Athletes Skyrocket on Social
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
How to navigate the world of advertising measurement tools in 2022