More Insights

The Importance of Mobile and Multi-Platform Measurement in India

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

Mobile Marketing and Surgical Metrics: How Indonesia Hopes to Succeed

In the markets measured by Comscore globally, two observations stand out when reviewing the impact of mobile platforms since their inception. The first is, perhaps to be expected, that the emergence a...

Apparel Spending Shifting to Online Channels Faster than Total Retail Dolla...

Which global internet markets are the most ‘mobile first’?

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...

In many markets throughout the world, the spotlight has increased on campaign validation as the industry, and particularly advertisers, are placing growing importance on knowing that their ads are del...

U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

OTT Breaks Out of Its Netflix Shell

Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...

Record 2016 at North American Box Office Proves Continued Enthusiasm for Mo...

Mobile Matures as the Cross-Platform Era Emerges

Digital Future in Focus: Global Trends and Insights

Tablet Boosts Audience for Beauty, Fashion & Style Sites

Mobile Pushes 2016 Online Holiday Spending Above $80 Billion

U.S. Smartphone Penetration Surpassed 80 Percent in 2016

Smartphone Usage Has Doubled in the Past Three Years

Bringing Context to This Week’s Methbot News