2024 Year in Review: Setting the Stage for 2025 - India Edition
Have We Reached ‘Peak App’?
How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now accoun...
Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...
Players vs Referees in the Digital Advertising World
Ad Fraud in Mobile Advertising: The Next Battleground
The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marke...
Reaching New TV Show Viewers with Precision
Comscore Plan Metrix, Now with Mobile Data!
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
The State of Mobile News Audiences in 3 Charts
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Ad Fraud: Digital’s Newest Bad Guy
Roku Leads OTT Streaming Devices in Household Market Share
Mobile Ads Drive Higher Brand Lift Than Desktop Ads
3 Reasons to Use Influencer Marketing