More Insights

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

How the Power of Habit Drives Mobile App Usage

Earlier this week Comscore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with th...

Is the Future of TV Programmatic?

Central Americans are Increasing their Usage of Mobile Apps, Especially on...

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

Advertisers and publishers are continuously pushing the frontier of digital advertising to create the most effective ad format possible, and native mobile video advertising is currently at the edge of...

Digital Campaign Validation is Foundational for Advertising Impact

The Data of it All

Challenges and Opportunities of Measurements in Mobile

Vietnam Coming of Digital Age

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Are Smartphones the Swiss Army Knife of the Millennial Generation

AOL Proves Audience is 3x Larger After Accounting for International and Mob...

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Comscore in Journal of Advertising Research on the Rise of the Digital Omni...

Comscore Named to Online Trust Alliance Honor Roll for Third Consecutive Ye...

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

How the “Buy Button” Can Help Fill the M-Commerce Gap