Audience Recommendations for Every Vertical
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will... Read more
Navigating the Future of Publishing
March Madness Across Screens: 2024 Recap
Comscore and Thece Partner To Measure Advertising...
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
As Smart Speakers Evolve, So Do Consumers
Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households
At the beginning of December, I presented a webinar on the “Future of Voice.” At that time, the penetration of smart speakers was slightly more than 13 percent. Recently-released Comscore Connected Ho...
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
Roku Leads OTT Streaming Devices in Household Market Share
iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base
Nine years since the introduction of the first iPhone, Apple remains America’s most popular smartphone original equipment manufacturer (OEM) in 2016. In light of Apple’s product event yesterday where...
7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet
Teens & Older Demos Driving Gains in U.S. Smartphone Penetration
Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014
Next iPhone Release Has Potential for a Huge Upgrade Cycle