Audience Recommendations for Every Vertical
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including... Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise...
Generative AI: writing, editing and designing in 2023
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
Spooky Stats: Halloween Costume Shopping Trends
As the leaves begin to fall and the pumpkin spice lattes flow, we're diving into the spook-tacular data surrounding Halloween.
Representation in media: Taking a cue from #BillionGirlSummer
Young Women Emerge as Fastest-Growing Sports Audience
2023 NBA Finals: Local & National TV Recap
Another year of the NBA Finals has come and gone, and for the first time in basketball history, the Denver Nuggets are NBA Champions. The five-game series didn’t just make a splash in the NBA history...
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...
Say hello to Proximic by Comscore
AI in the US: Young people at the forefront of ChatGPT’s momentum
Making Data Simple with Comscore Total Digital