Audience Recommendations for Every Vertical
March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s... Read more
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...
Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...
The State of Mobile News Audiences in 3 Charts
If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shi...
Traditional News Publishers Take Non-Traditional Path to Digital Growth
Can Newspapers Turn Sizable Online Audiences Into Profitable Ones?
As Print Newspapers Decline, How Does Digital Fill the Void?
You can’t help but read in the news today – ironically -- about the challenges facing the newspaper industry. In the course of the past few months, both the Rocky Mountain News and the Seattle Post-In...
Huffington Post Defies Expectations, Reaches New Heights Post-Election
Young Adults and Newspapers