Audience Recommendations for Every Vertical
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including... Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise...
The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...
As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college basketball fandom reaches its peak intensity...
5 Surprising Audiences Watching the Big Game
The ‘Beckham’ series effect on social media
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
As this season’s NFL audiences have shown, they continue to fragment across screens.
Comscore In Conversation with the Green Bay Packers
Young Women Emerge as Fastest-Growing Sports Audience
Wimbledon 2023: Alcaraz wins to usher in a new era with social media a key...
Game On! How to Unlock the Potential of Fall Sports Viewership