Audience Recommendations for Every Vertical
This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail,... Read more
March Madness Across Screens: 2024 Recap
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
The Social Bowl: Top Brands, Influencers and Content...
10-minute video on TikTok from the Hilton group sees 86X more views than th...
Prevalent during the height of the pandemic, are alternative accommodations...
Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?
The past 19 months have been tumultuous for everyone, including those involved in the travel industry. With national and state governments instituting strong preventative measures to combat the spread...
Online Food and Grocery Ordering Fueling Retail Industry Growth
As We Approach Summer Season, U.S. Consumers Are Traveling Again
Consumer Engagement with Travel Sites Dips with Resurgence of COVID-19 Case...
Last month we introduced a consumer engagement metric, minutes per unique visitor, as a potential leading indicator of travel site visitation. What we witnessed was that as engagement grew in May 2020...
Digital Visits of Travel Sites Decline during Pandemic
Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic
Coronavirus pandemic and online behavioural shifts
National Geographic Ranked Top Social Brand in 2017 by Shareablee