Audience Recommendations for Every Vertical
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including... Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise...
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
As this season’s NFL audiences have shown, they continue to fragment across screens.
Unlock the Power of Co-Viewing on Roku
Why Capturing Instagram Reels data is More Important than Ever
Embracing chaos to help move us forward as people, companies and communitie...
It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “...
How to navigate the world of advertising measurement tools in 2022
Media Currencies: The Past, Present, and Future
The Rise of Streaming Services and the Role of 3rd Party Measurement
Comscore Reaches Integration Milestone for YouTube Measurement in Google Ad...