Audience Recommendations for Every Vertical
This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail,... Read more
March Madness Across Screens: 2024 Recap
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
The Social Bowl: Top Brands, Influencers and Content...
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base
Nine years since the introduction of the first iPhone, Apple remains America’s most popular smartphone original equipment manufacturer (OEM) in 2016. In light of Apple’s product event yesterday where...
Android vs. iOS: User Differences Every Developer Should Know
Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App
The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...
In a recent blog post, we shared Comscore data showing how the iPhone 5 reached the same level of online sales in its first 3 days of availability that the iPhone 4S did in its first month. Apple’s ow...
iPhone 5 Reaches Same Level of Online Sales in First 3 Days that iPhone 4S...
What’s Next for the iPhone?
5 Years Later: A Look Back at the Rise of the iPhone
Apple Quotes Comscore MobiLens Live Onstage at 'Let’s Talk iPhone' Event