March 23, 2016

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

Lauren Amira Lauren Amira
Product Marketing Manager
Combating Fraud to Drive ROI A Kellogg and Krux Case Study

Download Case Study

Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively low levels of fraud on a campaign can mean massive amounts of waste – especially for a large advertiser like Kellogg.

In this case study, learn how Krux and comScore partner to help Kellogg improve advertising outcomes, including:

  • Reducing invalid traffic across its brands
  • Automating optimization away from IVT
  • Saving $2 million dollars in wasted ad spend

Download the case study now to get a first-hand look into the strategy behind Kellogg’s innovative approach to advertising optimization.

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