- May 19, 2017

Understanding the Customer Journey: A Fast-Moving Consumer Goods Company Case Study

Understanding the customer journey and purchase triggers is a challenge facing many brands today.

This case study looks at how a world-leading, Fast-Moving Consumer Goods (FMCG) Advertiser used Comscore custom solutions to better understand the online consumer profile of one of its key household goods brands and the factors driving purchase activity.

Ultimately, this research can help inform key strategic decisions to bolster online sales and support product category leadership. With this information, the advertiser is armed with the data to: 

  • Increase market share
  • Optimise targeting of digital ads
  • Develop more effective affinity marketing
  • Yield higher conversation rates

Download the case study to explore how the FMCG advertiser was able to better quantify and qualify the online shopper path to purchase.

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