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Data Gem Mar. 27, 2015 | Share

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

Percentage of Viewable Ad Impressions US

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their ads are likely to be in-view. Despite their best efforts, display ad viewability rates did not budge... Read more

Data Gem Jun. 24, 2013 | Share

Social Media Sites Capture a Third of Display Ad Impressions in Germany

Sahre of Display Ads in Germany

More than 56 billion display ad impressions were delivered across the German web in April 2013. A breakdown of the top categories shows that social media sites captured a third of all display ad impressions in Germany that month, followed by entertainment sites with a 12 percent share and portals with 9 percent. Read more

Data Gem May. 3, 2013 | Share

Who is Advertising on Facebook in France?

Top Advertisers in France

In France, a total of 60.5 billion display ad impressions were delivered across the internet in March 2013, of which, 13.5 billion were served on Facebook by over 2100 advertisers. Read more

Data Gem Aug. 3, 2012 | Share

Day 6: comScore at the Games

Day 6: comScore at the Games

1.9 billion display ad impressions were delivered on Sports sites in the UK during June 2012, an increase of 69% over the past year . Read more

Data Gem Jul. 27, 2012 | Share

comScore at the Games

comScore at the Games

comScore is providing free data snacks around the Games, to keep the industry up-to-date. Check back every day for an updated graphic showing global online and mobile behavioural patterns and how these might be affected by one of the biggest sporting events in the world. Read more

Data Gem Jun. 14, 2012 | Share

BSkyB Ads Reach 73% of UK Internet Users

Top 5 Advertisers UK

In the UK, 75.3 billion display ad impressions were delivered during April 2012. Microsoft was the top advertiser by display ad impressions delivered (910 million), with BSkyB being the second largest advertiser in the UK with 776 million ad impressions. Interestingly, a look at the top advertisers by reach showed BSkyB to rank first, reaching 73% of... Read more

Data Gem May. 2, 2012 | Share

Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising

Share of Ad Impressions for Top 3 Publishers

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing the combined effort of the four leading Republican campaigns. An analysis of the top 3 web publishers... Read more

Data Gem Apr. 27, 2012 | Share

87% of UK Online Audience Could be Tempted by Travel Ads

Top travel Advertisers by Display Ad Impressions

In the UK, advertisers in the Travel sector placed nearly 3.1 billion display ad impressions during March 2012, reaching 87 percent of the total internet audience and accounting for 4.5 percent of all display ad impressions served. Read more

Data Gem Mar. 30, 2012 | Share

Social Networks - The Place to Advertise Consumer Goods?

Top 5 Social Advertising Categories

During February 2012, 27.5% of the 73.7 billion UK ad impressions were socially-published*. The category with the highest share of ads published on social networking sites was Consumer Goods with 40.1 percent of their total display ad impressions being socially-published. The second ‘most social’ category was Media & Entertainment, with... Read more