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Data Gem Aug. 18, 2016 | Share

Olympics: Instagram takes gold medal for engagement in Rio 2016

Olympics: Instagram takes gold medal for engagement in Rio 2016

The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for the Olympics official website and the Sports category, not only in the host nation, but very noticeably... Read more

Data Gem Aug. 16, 2016 | Share

Dutch Engage 2x More with Airbnb Sites vs. Hotels Category Average

Dutch Engage 2x More with Airbnb Sites vs. Hotels Category Average

As the summer kicks off in the Netherlands, a peaking interest in travel affects how digital audiences engage with this type of online content. With an audience of 8 million unique visitors in the country, travel websites reached 60% of the Dutch audience in June 2016, and more than 57 million visits occurred across all sites in the category. Mobile... Read more

Data Gem Aug. 3, 2016 | Share

Brexit: 4 ways the EU referendum influenced internet consumption

Brexit: 4 ways EU referendum influenced internet consumption

The search for information and news around the UK’s historic referendum on the EU membership had a dramatic impact on digital behaviour. Key content categories such as Politics and Government saw significant changes to their audience behaviours and compositions, while mobile devices played a key role for instant news. The ‘referendum effect’ also... Read more

Data Gem Jul. 7, 2016 | Share

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience

Mobile App vs Mobile Browser

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption habits? An analysis of the mobile landscape taken from comScore Mobile Advisor reveals the differences in... Read more

Data Gem Jun. 16, 2016 | Share

How Europe was watching the UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category during the competition. Read more

Data Gem May. 20, 2014 | Share

UK Travel Consumers Go Mobile

Uk Share of Total Unique Travel Visitors

Mobile is playing an increasingly important role in how UK consumers research and book travel. Read more

Data Gem Dec. 19, 2013 | Share

7 out of 10 French Internet Users Visit a News and Information Website

Top 10 News and Information Sites France

News and information sites capture a large portion of the French online audience with more than 7 in 10 internet users in France accessing one of these sites in November 2013. 35.4 million people visited a news or information website via a desktop or laptop during the month. The top 3 News/Information entities were L’internaute.com, Le Figaro and Nouvelobs.com,... Read more

Data Gem Nov. 14, 2013 | Share

Finnish Internet Users are Most Avid Consumers of Online News

News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013.The European online population seems to be addicted to news online, as we can see on the chart below. Across the 18 European markets measured by comScore, 338 million people visited a news or... Read more

Data Gem Nov. 7, 2013 | Share

Taking Pictures of Products Is Main In-Store Activity for French Smartphone Owners

Top 5 Activities in a Retail Store by French Smartphone Owners

There were 28.4 million French smartphone owners in the three month average ending September 2013, which constitutes nearly 60 percent of the total French mobile audience. During the month nearly 20 percent of these French smartphone users took a picture of a product whilst in a physical retail store. Read more

Data Gem Nov. 4, 2013 | Share

Vevo is Top YouTube Partner Channel in the Netherlands

Top-5-Youtube-Partner-Channels-Netherlands

In the Netherlands, YouTube had over 10 million unique video viewers in September 2013. A ranking of the top YouTube Partner Channels shows that Vevo had the largest audience during the month with 3 million unique video viewers. This was followed by Maker Studios Inc. in second place with 2.5 million Dutch viewers and UMG in third position with 2.2... Read more