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Data Gem Jul. 7, 2016 | Share

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience

Mobile App vs Mobile Browser

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption habits? An analysis of the mobile landscape taken from comScore Mobile Advisor reveals the differences in... Read more

Data Gem Jun. 16, 2016 | Share

How Europe was watching the UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category during the competition. Read more

Data Gem May. 20, 2014 | Share

UK Travel Consumers Go Mobile

Uk Share of Total Unique Travel Visitors

Mobile is playing an increasingly important role in how UK consumers research and book travel. Read more

Data Gem Dec. 19, 2013 | Share

7 out of 10 French Internet Users Visit a News and Information Website

Top 10 News and Information Sites France

News and information sites capture a large portion of the French online audience with more than 7 in 10 internet users in France accessing one of these sites in November 2013. 35.4 million people visited a news or information website via a desktop or laptop during the month. The top 3 News/Information entities were L’internaute.com, Le Figaro and Nouvelobs.com,... Read more

Data Gem Nov. 14, 2013 | Share

Finnish Internet Users are Most Avid Consumers of Online News

News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013.The European online population seems to be addicted to news online, as we can see on the chart below. Across the 18 European markets measured by comScore, 338 million people visited a news or... Read more

Data Gem Nov. 7, 2013 | Share

Taking Pictures of Products Is Main In-Store Activity for French Smartphone Owners

Top 5 Activities in a Retail Store by French Smartphone Owners

There were 28.4 million French smartphone owners in the three month average ending September 2013, which constitutes nearly 60 percent of the total French mobile audience. During the month nearly 20 percent of these French smartphone users took a picture of a product whilst in a physical retail store. Read more

Data Gem Nov. 4, 2013 | Share

Vevo is Top YouTube Partner Channel in the Netherlands

Top-5-Youtube-Partner-Channels-Netherlands

In the Netherlands, YouTube had over 10 million unique video viewers in September 2013. A ranking of the top YouTube Partner Channels shows that Vevo had the largest audience during the month with 3 million unique video viewers. This was followed by Maker Studios Inc. in second place with 2.5 million Dutch viewers and UMG in third position with 2.2... Read more

Data Gem Oct. 24, 2013 | Share

Public Broadcasters vs Terrestrial Broadcasters: Who has Largest Share of Online Video?

Public Broadcasters vs Terrestrial Broadcasters

As the European video landscape continues to evolve, the share of videos delivered via public and terrestrial broadcasters seems to differ significantly across various countries. Looking in particular at the UK, Germany and France, in September 2013 the BBC, public broadcaster in the UK, had a far higher share of online videos delivered from TV broadcasters... Read more

Data Gem Oct. 17, 2013 | Share

NRJ.fr Has the Most Engaged Audience Amongst Selected Radio Sites.

Radio Sites Ranked by Unqiue Visitors France

The radio category was visited by 13.3 million French internet users via a desktop PC or laptop during September 2013 (28 percent reach). Among the selected sites, Europe1.fr had the largest audience with 2.5 million unique visitors in September 2013, followed by RTL.fr and NRJ.fr, with 2.1 and 1.6 million unique visitors respectively. Read more

Data Gem Oct. 14, 2013 | Share

France Has Highest Reach Worldwide for Jewelry/Luxury Goods/Accessories category

Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop

Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to the same period last year. The top 3 destinations in this category were 6pm.com,... Read more