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Mobile: dream destination for French Travel category, propelling Airbnb to highest European reach
French summertime delivers peak interest in travel, causing digital audiences to engage heavily with the category. With an audience of 30 million unique visitors in the country, travel websites reached 64% of the French audience in July 2016, and insights report more than 450 million visits to sites in the category. Mobile consumption played a key role,... Read more
Olympics: Instagram takes gold medal for engagement in Rio 2016
The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for the Olympics official website and the Sports category, not only in the host nation, but very noticeably... Read more
Dutch Engage 2x More with Airbnb Sites vs. Hotels Category Average
As the summer kicks off in the Netherlands, a peaking interest in travel affects how digital audiences engage with this type of online content. With an audience of 8 million unique visitors in the country, travel websites reached 60% of the Dutch audience in June 2016, and more than 57 million visits occurred across all sites in the category. Mobile... Read more
Brexit: 4 ways the EU referendum influenced internet consumption
The search for information and news around the UK’s historic referendum on the EU membership had a dramatic impact on digital behaviour. Key content categories such as Politics and Government saw significant changes to their audience behaviours and compositions, while mobile devices played a key role for instant news. The ‘referendum effect’ also... Read more
Dutch Spend Half of Desktop Time Watching Videos
As online video consumption continues to increase and expand onto new platforms, video plays an increasingly valuable role in the marketing mix. Desktop remains a growth platform for video, with a 16% increase in viewers from November 2015 to April 2016 meaning that 100% of the Dutch digital audience watches online videos. Understanding behaviours across... Read more
Video serves a Social Media ace for Roland-Garros content
The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. With millions of people around the world watching, discussing and sharing their passion for this Grand Slam, Social Media provided the perfect platform for instant reaction to the tournament. The learnings from user engagement... Read more
How Europe was watching the UEFA Champions League
The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category during the competition. Read more
Where is Your Programmatic Spend Going?
Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential. The amount of available metrics is vast, but does the assessment of each individual metric truly tell you the whole story of your campaign performance? The answer is no! Read more
How Millennials Are Leading the Mobile Consumption in Brazil
How can you align your mobile strategies to reach millennials effectively reach? Advertisers from around the world have millennials as one of the key audiences for their campaigns. At the same time, millennials shows unique behaviors compared to the average in Brazil. Read more
75% of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile
More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can allow agencies, publishers and advertisers to know where consumers spend the most of their time. Read more