August 14, 2014
iPhone Users Earn Higher Income, Engage More on Apps than Android Users
Adam LellaSenior Marketing Insights Analyst
The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users.
This month comScore released The U.S. Mobile App Report, sharing key findings and insights into the fast-growing mobile app landscape. The graphic presented below is one of many from the report, which will include data on mobile app growth, user habits, platform comparisons, content category skews, demographic information and much more.
For more insights into the fast-growing mobile app landscape, download a complimentary copy of The U.S. Mobile App Report here.
Related Products
Mobile Metrix
comScore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value...Learn More