Agency Leaders Symposium 2017

September 5 - September 6, 2017

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Who are the winners in today’s agency landscape? What are they doing to create success right now? What can one learn from their experiences and from innovators in other industries grappling with similar challenges? This year’s Agency Leaders Symposium will delve into the DNA of successful agencies and organisations.

The conference will tackle the perennial issues of attracting and retaining talent, business models and remuneration, while addressing the latest topics from technology to the new competitors on the horizon.

comScore is proud to be a Sponsor of the Agency Leaders Symposium.

Stay connected with us on Twitter, Facebook and LinkedIn for updates on our activities at the event. 

Session

September 5

Viewability Is Free… So What’s Next?

The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure of effectiveness; it is a table stake for digital advertising. With comScore offering free viewability measurement to media buyers and sellers, this presentation will focus on success metrics that provide a greater understanding of campaign performance, such as campaign reach and frequency, GRPs, in-target delivery and brand lift.

Time: 12:20 pm - 12:45 pm Add to Calendar 05-09-2017 12:20:00 05-09-2017 12:45:00 Australia/Sydney Agency Leaders Symposium 2017 - Viewability Is Free… So What’s Next? Joe Nguyen, Senior Vice President, Asia Pacific, comScore - Viewability Is Free… So What’s Next?

The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure of effectiveness; it is a table stake for digital advertising. With comScore offering free viewability measurement to media buyers and sellers, this presentation will focus on success metrics that provide a greater understanding of campaign performance, such as campaign reach and frequency, GRPs, in-target delivery and brand lift.

Hunter Valley, Sydney, Australia comScore events@comscore.com false DD/MM/YYYY
Speaker
Joe Nguyen, Senior Vice President, Asia Pacific, comScore