Cynopsis Measurement & Data Conference
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This one-day conference will provide a thoughtful and candid examination of cross-platform video measurement and how the smartest minds in advertising and marketing are reading market forces and reacting to them in order to make this next leap in media’s evolution.
Session Type: Panel
This candid panel will feature agencies and brands talking about what they want and need around consistent, transparent measurement as well as which metrics matter to them – from demographics and reach to frequency and GRP’s.
Session Title: The Advertisers Speak
August 3, 01:30 pm - 02:10 pm
Jeff Boehme, SVP, Television Research, Comscore
Rachel Brook, Managing Partner, Advanced Analytics, MediaCom
Krista Lang, SVP, Executive Director of Media & Analytics, 22squared
Michelle Lynn,Global Head of Data Science and Insights, Bloomberg Media
Jonathan Bokor, SVP, Director of Precision Video, Publicis Media Exchange