IAB Training Series: Levelling Up – Activating Advanced Measurement

October 25, 2017
This event has passed

Navigating a fragmented media landscape and mobile consumer base starts with getting the right information. With pressure building for marketers to demonstrate clear impact on business objectives, the need to have sound measurement and attribution capabilities has never been more critical.

The IAB Singapore Measurement, Standards & Data Committee will be hosting a Training Series Event aimed at digital practitioners who want a deeper look into the nuts and bolts of measurement and what industry best practices are. This event will be centred on the nitty gritty of attribution, both online and off.

Session

October 25
Speaker
Jonah Ken Tan, Vice President, Southeast Asia, comScore