- March 13, 2017

MediaTel Future of Media Research

IET, Savoy Place, WC2R 0BL
London, United Kingdom

- This event has passed -

On the 13th March the Future of Media Research event by MediaTel will bring together high-quality research and data practitioners as well as users, to share ideas and map the future direction of research and insight. Discussions on the day will include how companies are using data to drive engagement, what the next generation of research methodologies are and how measurement challenges can be overcome.

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Panel One

December 31
Speaker: Paul Goode, SVP Strategic Partnerships Comscore; Denise Turner, Managing Partner, Chief Insights Officer, Havas Media; Adam Joseph, Business Partner – Customer Insight, Camelot
  • What new skills will media researchers need in the future?
  • How should media researchers work with the data scientists - and how are media agencies bridging the gap?
  • How can the media research community continue to create smart insight from big data and apply innovation to keep up with the consumer and evolve audience measurement?
  • Can research place a value on context?
Add to Calendar 31-12-1969 19:00:00 31-12-1969 19:00:00 Europe/London MediaTel Future of Media Research - Panel One Panel One
  • What new skills will media researchers need in the future?
  • How should media researchers work with the data scientists - and how are media agencies bridging the gap?
  • How can the media research community continue to create smart insight from big data and apply innovation to keep up with the consumer and evolve audience measurement?
  • Can research place a value on context?
IET, Savoy Place, WC2R 0BL, London, United Kingdom Comscore events@comscore.com false DD/MM/YYYY