- March 30, 2017

Mobile Advertising Summit

Palais der Kulturbrauerei, Schönhauser Allee 36, 10435
Berlin, Germany

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The first Mobile Advertising Summit is a platform for advertisers, agencies, technology providers to meet and discuss the developments and challenges of mobile advertising in the German-speaking world. The day will provide presentations, case studies and interactive discussions on how the attention to personal screens has changed the digital landscape.

Mobile First, Second Nature: Mobile's Evolution for the Digital Omnivore

March 30 : 09:40 am - 10:00 am

Mobile devices account for more than 50% of digital time in most global markets, but the degree to which smartphones and tablets influence human behaviour extend beyond simple media consumption. Using data from selected regions that represent a truly global view, we explore how mobile has become a primary platform, not simply replacing desktop activity, but creating new patterns of digital interaction, new business models, and new considerations for advertisers and publishers.

Add to Calendar 30-03-2017 09:40:00 30-03-2017 10:00:00 Africa/Accra Mobile Advertising Summit - Mobile First, Second Nature: Mobile's Evolution for the Digital Omnivore Mobile First, Second Nature: Mobile's Evolution for the Digital Omnivore

Mobile devices account for more than 50% of digital time in most global markets, but the degree to which smartphones and tablets influence human behaviour extend beyond simple media consumption. Using data from selected regions that represent a truly global view, we explore how mobile has become a primary platform, not simply replacing desktop activity, but creating new patterns of digital interaction, new business models, and new considerations for advertisers and publishers.

Palais der Kulturbrauerei, Schönhauser Allee 36, 10435, Berlin, Germany Comscore events@comscore.com false DD/MM/YYYY