April 22 - April 27, 2017

NAB Show

NAB Show

Let’s thrive! Technology is evolving faster than humankind itself. And we’re living in a world of our own invention. Behavior and business have merged to redefine content, workflows and revenue streams.

It’s The M.E.T. Effect℠, a cultural phenomenon fueled by hybrid solutions and boundless connectivity that’s changing the very nature of how we live, work and play. At the center of it all is NAB Show®

Session Type: Presentation
Location: Las Vegas Convention Center N234/N236 in the North Hall, Las Vegas, NV, United States

Speaker:

Carol Hinnant, SVP, National TV
April 26, 10:30 am - 11:30 am Add to Calendar 26-04-2017 10:30:00 26-04-2017 11:30:00 America/New_York NAB Show - Crossing Over: From Cross-Platform Vision to Measurement Reality The good, the bad and the Bloody Carol Hinnant, SVP, National TV - Crossing Over: From Cross-Platform Vision to Measurement Reality The good, the bad and the Bloody Las Vegas Convention Center N234/N236 in the North Hall, Las Vegas, NV, United States comScore events@comscore.com false DD/MM/YYYY
Crossing Over: From Cross-Platform Vision to Measurement Reality The good, the bad and the Bloody

It has been said that 2017 will be the most consequential year for measurement since the dawn of cable. With tens of billions of dollars in revenue at stake, when it comes to measurement, “something” is no longer “better than nothing.”

Join the comScore National TV Team, including SVP, Carol Hinnant, at the NAB Show, as they share comScore’s unique approach to solving the cross-platform measurement challenge. In this session, comScore will focus on targeting with Advanced Audiences and the importance of unduplicated measurement across all platforms – including a look at how our comScore Total Home Panel measures ALL connected devices in the home. We hope to see you for a morning full of insights, interesting conversation and, in case you need it, a hangover cure.

Please note this session is a repeat of the 9:30 a.m. session. Presentation will run for 45 minutes, with a 15 minute Q&A.


Conference Homepage and Registration