- December 7, 2017

TV of Tomorrow

SVA Theater
NYC, NY, United States

- This event has passed -

TV or Not TV? Where and How Are People Watching Video Today?

December 7 : 08:25 am - 09:15 am
Aaron Fetters
Senior Vice President, Comscore Marketing Solution

Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on that video consumption behavior. 

Add to Calendar 07-12-2017 08:25:00 07-12-2017 09:15:00 America/New_York TV of Tomorrow - TV or Not TV? Where and How Are People Watching Video Today? TV or Not TV? Where and How Are People Watching Video Today?

Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on that video consumption behavior. 

SVA Theater, NYC, NY, United States Comscore events@comscore.com false DD/MM/YYYY

Data-Driven Advertising: Hurdles and Opportunities

December 7 : 01:15 am - 02:15 am
Speaker: Cathy Hetzel, EVP

This session will bring together representatives of companies at the forefront of data-driven advanced-TV/video advertising (including programmatic, addressable and DAI), in order to discuss the progress that has been made to date and the hurdles and opportunities that are still in the offing.

Add to Calendar 07-12-2017 01:15:00 07-12-2017 02:15:00 America/New_York TV of Tomorrow - Data-Driven Advertising: Hurdles and Opportunities Data-Driven Advertising: Hurdles and Opportunities

This session will bring together representatives of companies at the forefront of data-driven advanced-TV/video advertising (including programmatic, addressable and DAI), in order to discuss the progress that has been made to date and the hurdles and opportunities that are still in the offing.

SVA Theater, NYC, NY, United States Comscore events@comscore.com false DD/MM/YYYY