4A's Data Summit

February 6, 2018
This event has passed

Session

February 6

Date Crosses Devices: Management

Conference homepage

Are we ready for a cross media world? The march toward cross media quantification will be complex and rewarding. As consumers adopt new behaviors and migrate to new technologies, the industry's ability to understand cross media consumption and effectiveness of connection points will be critical. In this session we will tackle cross media context from both a targeting and a measurement perspective. Come see the bets that are being made on following consumers across devices.

Time: 02:15 pm - 03:30 pm Add to Calendar 06-02-2018 14:15:00 06-02-2018 15:30:00 America/New_York 4A's Data Summit - Date Crosses Devices: Management Josh Chasin, Chief Research Officer, comScore; Adam Gerber, Senior Vice President, Investment, North America, Essence; George Ivie, CEO and Executive Director, Media Rating Council, Inc.; Bill Kee, Group Product Manager, Google; Howard Shimmel, Chief Research Officer, Turner; Daniel Slotwiner, Director, Advertising Research, Facebook - Date Crosses Devices: Management

Are we ready for a cross media world? The march toward cross media quantification will be complex and rewarding. As consumers adopt new behaviors and migrate to new technologies, the industry's ability to understand cross media consumption and effectiveness of connection points will be critical. In this session we will tackle cross media context from both a targeting and a measurement perspective. Come see the bets that are being made on following consumers across devices.

CONVENE, 32 OLD SLIP IN NYC., New York City, NY, United States comScore events@comscore.com false DD/MM/YYYY
Speaker
Josh Chasin, Chief Research Officer, comScore; Adam Gerber, Senior Vice President, Investment, North America, Essence; George Ivie, CEO and Executive Director, Media Rating Council, Inc.; Bill Kee, Group Product Manager, Google; Howard Shimmel, Chief Research Officer, Turner; Daniel Slotwiner, Director, Advertising Research, Facebook