- February 6, 2018

4A's Data Summit

CONVENE, 32 OLD SLIP IN NYC.
New York City, NY, United States

- This event has passed -

Date Crosses Devices: Management

February 6 : 02:15 pm - 03:30 pm

Are we ready for a cross media world? The march toward cross media quantification will be complex and rewarding. As consumers adopt new behaviors and migrate to new technologies, the industry's ability to understand cross media consumption and effectiveness of connection points will be critical. In this session we will tackle cross media context from both a targeting and a measurement perspective. Come see the bets that are being made on following consumers across devices.

Add to Calendar 06-02-2018 14:15:00 06-02-2018 15:30:00 America/New_York 4A's Data Summit - Date Crosses Devices: Management Date Crosses Devices: Management

Are we ready for a cross media world? The march toward cross media quantification will be complex and rewarding. As consumers adopt new behaviors and migrate to new technologies, the industry's ability to understand cross media consumption and effectiveness of connection points will be critical. In this session we will tackle cross media context from both a targeting and a measurement perspective. Come see the bets that are being made on following consumers across devices.

CONVENE, 32 OLD SLIP IN NYC., New York City, NY, United States Comscore events@comscore.com false DD/MM/YYYY