- April 26, 2018

Advanced TV

Beverly Hills Hotel
Beverly Hills, CA, United States

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Advanced TV is more than a buzzword, but some still have trouble explaining what it is and why it should be an integral part of marketing and media efforts. It goes beyond the traditional thinking of what “television” is, marrying the complexities of digital video, targeting, and buying with the scale and reach of linear television. With increasing fragmentation of video content distribution and consumption, marketers and advertisers need to evolve how they leverage Advanced TV to target, engage, and measure the impact of campaigns.

Advanced TV Measurement

April 26 : 09:00 am - 09:30 am
Jeff Boehme
SVP, Television Research

The majority of TV households are actively using OTT devices, which makes advertising within the OTT space an essential play to reach TV audiences. However, many questions exist surrounding how OTT, linear, and pure digital campaigns work together. The big question is how much incremental reach OTT campaigns drive. Advertisers want to better understand the holistic reach and effectiveness of their campaigns, and the industry is making major strides to develop measurement solutions to help them do so. This panel brings together key players in the space for a deep-dive into the state of Advanced TV measurement, the progress made in the industry, and the changes advertisers can expect in the coming years.

Add to Calendar 26-04-2018 09:00:00 26-04-2018 09:30:00 America/Los_Angeles Advanced TV - Advanced TV Measurement Advanced TV Measurement

The majority of TV households are actively using OTT devices, which makes advertising within the OTT space an essential play to reach TV audiences. However, many questions exist surrounding how OTT, linear, and pure digital campaigns work together. The big question is how much incremental reach OTT campaigns drive. Advertisers want to better understand the holistic reach and effectiveness of their campaigns, and the industry is making major strides to develop measurement solutions to help them do so. This panel brings together key players in the space for a deep-dive into the state of Advanced TV measurement, the progress made in the industry, and the changes advertisers can expect in the coming years.

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