DIG SOUTH

April 25 - April 27, 2018
This event has passed

Susan Engleson, Senior Director, Emergent Product joins industry experts from YuMe and DRUM to discuss the future of TV advertising.

Session

April 26

The Future of TV Advertising in Today’s Digital World

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With nearly 3 in 4 households using Connected TV (CTV) on a daily basis, marketers must consider shifts in device preference and behavior to reach and influence connected consumers. The role of CTV - which includes internet-connected Smart TVs, streaming media devices, game consoles, and Blu-ray disc players - is fast becoming integral to digital advertising campaigns. But is CTV ultimately here to complement or cannibalize broadcast TV? In this panel, the future of TV advertising will be debated and discussed, offering insight into the ways in which traditional TV and CTV can coexist and highlighting the success of CTV campaigns to date.

Time: 02:30 pm - 03:30 pm Add to Calendar 26-04-2018 14:30:00 26-04-2018 15:30:00 America/New_York DIG SOUTH - The Future of TV Advertising in Today’s Digital World Susan Engleson - The Future of TV Advertising in Today’s Digital World

With nearly 3 in 4 households using Connected TV (CTV) on a daily basis, marketers must consider shifts in device preference and behavior to reach and influence connected consumers. The role of CTV - which includes internet-connected Smart TVs, streaming media devices, game consoles, and Blu-ray disc players - is fast becoming integral to digital advertising campaigns. But is CTV ultimately here to complement or cannibalize broadcast TV? In this panel, the future of TV advertising will be debated and discussed, offering insight into the ways in which traditional TV and CTV can coexist and highlighting the success of CTV campaigns to date.

Charleston Gaillard Center, Charleston , SC, United States comScore events@comscore.com false DD/MM/YYYY
Susan Engleson
Senior Director, Emerging Products