event - May 2, 2018

Women in Analytics: The Science of Creative Evaluation

Optum

Eden Prairie, MN, United States

- This event has passed -

Brands have always grappled with creative evaluation. A blend of art and science, heart and mind, this delicate yet critical balance has proved challenging. The perennial questions: what is relevant and what resonates?

Session

You Have Great Creative, Now What Do You Do With It?

May 2 : 03:50 pm - 04:20 pm

Rachel Day

Vice President, Consumer Brand Health

How can a knowledge of your ads’ life-span (i.e. wear-out) work in your favor?

Add to Calendar 02-05-2018 15:50:00 02-05-2018 16:20:00 America/Chicago Women in Analytics: The Science of Creative Evaluation - You Have Great Creative, Now What Do You Do With It? You Have Great Creative, Now What Do You Do With It?

How can a knowledge of your ads’ life-span (i.e. wear-out) work in your favor?

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