Brands have always grappled with creative evaluation. A blend of art and science, heart and mind, this delicate yet critical balance has proved challenging. The perennial questions: what is relevant and what resonates?
Session
May 2
You Have Great Creative, Now What Do You Do With It?
How can a knowledge of your ads’ life-span (i.e. wear-out) work in your favor?
Time: 03:50 pm - 04:20 pm Add to Calendar 02-05-2018 15:50:00 02-05-2018 16:20:00 America/Chicago Women in Analytics: The Science of Creative Evaluation - You Have Great Creative, Now What Do You Do With It? Rachel Day - You Have Great Creative, Now What Do You Do With It?How can a knowledge of your ads’ life-span (i.e. wear-out) work in your favor?
Optum, Eden Prairie, MN, United States comScore events@comscore.com false DD/MM/YYYY
Rachel Day
Vice President, Consumer Brand Health
Vice President, Consumer Brand Health