Webinar: Launch of Mobile Panel in Mexico

November 16, 2016
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With the changes that arise every day in the digital world, it is necessary to move forward with the same speed and efficiency in creating new ways to measure and stay connected with our audience. For this reason, comScore is integrating a new mobile panel to complement their products audience measurement which will strengthen the current measurement, with this, will be will report entities without the need to have the comScore tag opening the door to full measurement of multiplatform audience.

As a result of this new way of measuring mobile, products of audience measurement in comScore Mexico will benefit from enhanced mobile insights, join us to see this presentation about the benefits that will have including mobile panel to measuring comScore, registering here.

Some topics to be covered during the webinar include:

  • Understanding unified digital methodology of comScore for multi-platform measurement.
  • The measurement ranges of digital media consumption from mobile devices panel in Mexico.
  • How demographic reports based on the panel are generated.
  • Mobile Insights for non- tagging entities, observed and reported on the Android Smartphone panel.

Speaker: Iván Marchant, comScore VP México, Colombia, Perú and Central America
Date: Wednesday, November 16, 2016
Time: 11:00 AM

This presentation will be given in Spanish.